Field Notes · 002 · Websites
Can I build my business website with Claude?

Yes. If you have good photos, a clear idea of what you sell and a simple style guide, Claude can build a fast, clean website with you in a few hours. This website was built that way.
I've designed websites for close to twenty years. This one, the one you're reading, was built by me telling Claude what I wanted and Claude writing the code.
That's not a gimmick. It's the way websites are going to get built.
What you need before you start
- Real photos. This is the part AI can't do for you. More on that in Field Note 001.
- A one-liner. One sentence that says what you do and who it's for.
- A style guide. Your colors, fonts, voice and a few rules. See Field Note 004.
- Your answers. The questions customers ask you every week. Those become your pages.
What Claude does
It writes the code, lays out the pages, sizes your photos, adds the behind-the-scenes markup that helps Google and AI understand your business, and fixes things when you tell it something looks off.
What you still do
You make the decisions, you tell the truth about your business and you say no when something doesn't sound like you. Claude is a tool, and you're still the one running the business.