Chance CravenDocumentary Photographer
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Field Notes · 014 · Photography

What do good photos make better?

By Chance Craven · Greenville, SC

An excavator loading a dump truck on a red clay job site
Short answer

Almost everything your business puts in front of people. One photo day covers your website, your social media, recruiting, ads, print, trade shows and more.

Most people book a photographer for one thing, usually the website. Then the gallery shows up with 80 to 100 photos and they realize they have a lot more than a website's worth.

Here are ten things good photos make better.

  1. Your website. It's the first place people go to decide if they trust you, so fill it with real people doing real work. I can build it for you.
  2. Your social media. Post every other day and one day of photos covers about three months. Here's what that looks like.
  3. Recruiting. Good people want to see who they'd be working with. Put your real crew on your job posts and your careers page.
  4. Ads. A real photo of your work stops the scroll better than a stock photo anybody could buy.
  5. Print and marketing material. Brochures, mailers, flyers and leave-behinds look like you, not like a template.
  6. Trade show booths. A booth full of your own work tells people what you do before you say a word.
  7. Proposals and sales decks. Show the customer what working with you looks like, not only what it costs.
  8. Launch announcements and press. Whether it's a new boat, a new building or a new truck, give people something worth sharing.
  9. Your crew. People like seeing their work honored. Send them the photos and watch what happens.
  10. Your history. Ten years from now, these are the photos you'll wish you had.

One day, all of it

Each of these can come from the same photo day. If you want help with any of them, the website, the posting, the print pieces, I can do that. Tell me what you need.

How can I help you?